Objective

A family business created in 2020 run by a father and his two sons needed a new logo and brand consulting. Having roots in Maryland and Pennsylvania, Sheckells Remodeling was looking for a logo that highlighted its familial characteristics but presented as a well established business. With a short term goal of working in suburban luxury homes, they needed a logo and branding concept that would help them meet that goal. They felt the logo they had was inhibiting them from reaching their target audience. From that, I was able to help them visualize a logo that would carry their business to the next tier of the remodeling industry.

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Work

11. Creative Strategic Discovery

2. Logo Ideation

3. Branding Ideation

4. Website Design

5. Client Reviews

6. Brand Collateral

7. Final design deliverables

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I delivered the final brand files in various formats to ensure that it was suitable for both digital and print use.

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Results

The logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement.

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Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective brand identity that met the client's objectives and helped them to achieve their business goals.